Most companies are stuck in the transactional trap—flexible standards, short-term wins, relationships that die the moment the invoice clears. The result? Constant churn, fragile margins, and teams that quietly quit.

There’s a better way, and it’s already pulling the smartest leaders ahead. It’s called the Values Economy: where lived values create unbreakable trust, turn customers into advocates, employees into owners, and profits into something that actually lasts.

Choosing Higher Ground is the no-fluff handbook that shows you exactly how to make the switch—step-by-step frameworks, real-world examples, and the daily practices that convert values from posters into your biggest competitive advantage.

Grab the book that's already changing how leaders win, because the companies dominating tomorrow aren’t transacting. They’re trusting.