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      <image:title>Conscientious Altruism - Competence.</image:title>
      <image:caption>Competence measures the ability to deliver on what you say. From a corporate perspective, can your company achieve what it promises to its employees and customers? Are employees trained and capable of providing what customers expect? It may seem like a given but there are plenty examples of companies with big dreams who struggle at this basic level. Without competence it is impossible to wade into the deeper waters of meaningful relationship building.</image:caption>
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      <image:title>Conscientious Altruism - Consistency.</image:title>
      <image:caption>Consistency answers the question, “am I dependable?” You can’t measure trust episodically. If you, or a co-worker is inconsistent, those around you tend to withdraw from the relationship rather than draw closer. In many corporate environments, competent employees’ performance can be stymied, by an ineffective structure. Antiquated customer relationship tools or outdated IT systems can directly contradict well-meaning, competent employees.</image:caption>
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      <image:title>Conscientious Altruism - Competence.</image:title>
      <image:caption>Competence measures the ability to deliver on what you say. From a corporate perspective, can your company achieve what it promises to its employees and customers? Are employees trained and capable of providing what customers expect? It may seem like a given but there are plenty examples of companies with big dreams who struggle at this basic level. Without competence it is impossible to wade into the deeper waters of meaningful relationship building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076791055-33W8P9UHSTTPZYS3EY0K/th.jpg</image:loc>
      <image:title>Conscientious Altruism - Consistency.</image:title>
      <image:caption>Consistency answers the question, “am I dependable?” You can’t measure trust episodically. If you, or a co-worker is inconsistent, those around you tend to withdraw from the relationship rather than draw closer. In many corporate environments, competent employees’ performance can be stymied, by an ineffective structure. Antiquated customer relationship tools or outdated IT systems can directly contradict well-meaning, competent employees.</image:caption>
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      <image:title>Conscientious Altruism - Candor.</image:title>
      <image:caption>Are you honest? Are your communications transparent? From a brand perspective, candor is the measure of how the public perceives the genuineness and openness of an organization. A lack of communication creates uneasiness between leaders and employees. Authenticity is now a demand among a discerning public. Inauthentic brands, much like inauthentic people find themselves on the outside of relationships looking in.</image:caption>
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      <image:title>Conscientious Altruism - Concern.</image:title>
      <image:caption>Concern is a measure of how you demonstrate that you care.  It’s one thing to be competent and consistent in your performance, but if you don’t take time to show you care about others you’ll fall short in cementing meaningful relationships.  By clearly focusing on relationships and human needs more than the bottom line, a business has the opportunity to leverage its values in new and meaningful ways.</image:caption>
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      <image:title>Conscientious Altruism - Connection.</image:title>
      <image:caption>The potent combination of rational and emotive trust factors build up to the one dimension of self-actualization which requires the participation of both parties in a relationship. It is the measure of how well you, as an individual or your company identifies with the relationships you value most. If your employees feel deeply connected to your organization, they will remain loyal over time. The same applies to your customers as well. The most potent relationships are those that are authentically built on a foundation of shared common values aligned so tightly that they become indistinguishable from one another.</image:caption>
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  </url>
  <url>
    <loc>https://www.thehighergroundlife.com/the-values-institute</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076802868-7QHIBYT0XCGB5JOUIKK4/GettyImages-627909282-5acbddf418ba01003764c500.jpg</image:loc>
      <image:title>The Values Institute - Competence.</image:title>
      <image:caption>Competence measures the ability to deliver on what you say. From a corporate perspective, can your company achieve what it promises to its employees and customers? Are employees trained and capable of providing what customers expect? It may seem like a given but there are plenty examples of companies with big dreams who struggle at this basic level. Without competence it is impossible to wade into the deeper waters of meaningful relationship building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076802875-PCSOF6WUA2LXSXTM83EL/th.jpg</image:loc>
      <image:title>The Values Institute - Consistency.</image:title>
      <image:caption>Consistency answers the question, “am I dependable?” You can’t measure trust episodically. If you, or a co-worker is inconsistent, those around you tend to withdraw from the relationship rather than draw closer. In many corporate environments, competent employees’ performance can be stymied, by an ineffective structure. Antiquated customer relationship tools or outdated IT systems can directly contradict well-meaning, competent employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076802882-TH2ME60QNCA8HJZMST9L/pledge.png</image:loc>
      <image:title>The Values Institute - Candor.</image:title>
      <image:caption>Are you honest? Are your communications transparent? From a brand perspective, candor is the measure of how the public perceives the genuineness and openness of an organization. A lack of communication creates uneasiness between leaders and employees. Authenticity is now a demand among a discerning public. Inauthentic brands, much like inauthentic people find themselves on the outside of relationships looking in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076802887-KD7JUFI1W73ITWOA9ZTM/comforting_someone.jpg</image:loc>
      <image:title>The Values Institute - Concern.</image:title>
      <image:caption>Concern is a measure of how you demonstrate that you care.  It’s one thing to be competent and consistent in your performance, but if you don’t take time to show you care about others you’ll fall short in cementing meaningful relationships.  By clearly focusing on relationships and human needs more than the bottom line, a business has the opportunity to leverage its values in new and meaningful ways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076802893-27YQU7RN833ZN4H5ZE0U/diverse+group+of+people+holding+their+arms+around+each+other.jpg</image:loc>
      <image:title>The Values Institute - Connection.</image:title>
      <image:caption>The potent combination of rational and emotive trust factors build up to the one dimension of self-actualization which requires the participation of both parties in a relationship. It is the measure of how well you, as an individual or your company identifies with the relationships you value most. If your employees feel deeply connected to your organization, they will remain loyal over time. The same applies to your customers as well. The most potent relationships are those that are authentically built on a foundation of shared common values aligned so tightly that they become indistinguishable from one another.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.thehighergroundlife.com/book</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-18</lastmod>
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      <image:title>Buy The Book</image:title>
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      <image:title>Buy The Book</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076804074-4X48BMFYFX5E3VIC0ET1/16487189_1354558094603482_267171558122146629_o.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.thehighergroundlife.com/news-letter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-19</lastmod>
  </url>
  <url>
    <loc>https://www.thehighergroundlife.com/donate</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-29</lastmod>
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  <url>
    <loc>https://www.thehighergroundlife.com/higherground</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076810171-AZO1ENED8BY5XIXJVNHE/Dont_Be_A_People_PLeaser.jpg</image:loc>
      <image:title>Higher Ground Consultancy (Copy) - Competence.</image:title>
      <image:caption>Competence measures the ability to deliver on what you say.  From a corporate perspective, can your company achieve what it promises to its employees and customers?  Are employees trained and capable of providing what customers expect?  It may seem like a given but there are plenty examples of companies with big dreams who struggle at this basic level.  Without competence it is impossible to wade into the deeper waters of meaningful relationship building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076810186-VOG96CGNA9MIVCGUQDU9/th.jpeg</image:loc>
      <image:title>Higher Ground Consultancy (Copy) - Consistency.</image:title>
      <image:caption>Consistency answers the question, “am I dependable?”  You can’t measure trust episodically.  If you, or a co-worker is inconsistent, those around you tend to withdraw from the relationship rather than draw closer.  In many corporate environments, competent employees’ performance can be stymied, by an ineffective structure.  Antiquated customer relationship tools or outdated IT systems can directly contradict well-meaning, competent employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076810199-22HZT3RYTHJ3M2NMH48G/hand-over-heart.jpg</image:loc>
      <image:title>Higher Ground Consultancy (Copy) - Candor.</image:title>
      <image:caption>Are you honest?  Are your communications transparent?  From a brand perspective, candor is the measure of how the public perceives the genuineness and openness of an organization. A lack of communication creates uneasiness between leaders and employees.  Authenticity is now a demand among a discerning public.  Inauthentic brands, much like inauthentic people find themselves on the outside of relationships looking in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076810212-NGQU73481NEBVSWPWE6F/comforting_someone.jpg</image:loc>
      <image:title>Higher Ground Consultancy (Copy) - Concern.</image:title>
      <image:caption>Concern is a measure of how you demonstrate that you care.  It’s one thing to be competent and consistent in your performance, but if you don’t take time to show you care about others you’ll fall short in cementing meaningful relationships.  By clearly focusing on relationships and human needs more than the bottom line, a business has the opportunity to leverage its values in new and meaningful ways.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076810226-V6CEK2KZM36Y2B0PY0EH/diverse+group+of+people+holding+their+arms+around+each+other.jpg</image:loc>
      <image:title>Higher Ground Consultancy (Copy) - Connection.</image:title>
      <image:caption>The potent combination of rational and emotive trust factors build up to the one dimension of self-actualization which requires the participation of both parties in a relationship.   It is the measure of how well you, as an individual or your company identifies with the relationships you value most. If your employees feel deeply connected to your organization, they will remain loyal over time. The same applies to your customers as well.  The most potent relationships are those that are authentically built on a foundation of shared common values aligned so tightly that they become indistinguishable from one another.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076810238-0VMDP62MJ1KXB1TY5WGM/Slide9.jpg</image:loc>
      <image:title>Higher Ground Consultancy (Copy) - Cultivating values-driven culture.</image:title>
      <image:caption>The Higher Ground Consultancy works within corporate organizations to discover, assess, align and activate values-driven culture. Of course, the most vital aspect of building culture is practicing culture on a daily basis. It’s one thing to profess our values but quite another to live them out within the organizational community. We have developed a powerful, scalable digital platform that virtually connects people throughout organizations via desktop and phone and encourages individuals to develop the cultural “muscles” necessary to support corporate vision, mission and values. Our CULTI-VATE learning system invites individuals to take daily actions to support their organizations and grow values-based behavior. Their journeys are chronicled and shared with the broader community of their peers to create excitement and participation company wide. The program brings the principles of gamification and eduction together in the form of ongoing values “challenges” that creates healthy competition and makes traditional, often mundane, training fun and personally rewarding.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.thehighergroundlife.com/podcast</loc>
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    <lastmod>2026-06-18</lastmod>
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    <loc>https://www.thehighergroundlife.com/whychoosehigherground</loc>
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    <lastmod>2026-07-29</lastmod>
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  <url>
    <loc>https://www.thehighergroundlife.com/digital-products-4-1</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-05-29</lastmod>
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  <url>
    <loc>https://www.thehighergroundlife.com/weekly-tips</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-17</lastmod>
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    <loc>https://www.thehighergroundlife.com/services-3-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-29</lastmod>
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      <image:title>Higher Ground Consultancy (Copy) - Your people matter. Acknowledge their most important needs and build a storm-proof culture.</image:title>
      <image:caption>The rules of engagement have changed—for good. Much of that change is being driven by the workforce. Post-COVID workers are seeking more than a paycheck. They are re-evaluating what matters most in life and where work fits.  They are more demanding for recognition, flexibility to work on their terms, work/life balance, meaning and joy. Enlightened corporate leaders commit to engage with their employees to positively impact the bottom line by adopting life-affirming corporate culture.</image:caption>
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      <image:title>Higher Ground Consultancy (Copy) - Your culture matters. Overwhelming evidence supports the case that trusted, purposeful, values-based organizational culture delivers direct, positive return on trust contributions to the bottom line.</image:title>
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      <image:title>Higher Ground Consultancy (Copy) - The game-changing effects of the COVID pandemic have challenged organizational culture more than ever before. The world has changed.  We have a tool to help you navigate an uncertain future.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a19d0f372e4e81b90a070d6/1780076815406-8G1ZYM2HIRBSPGGU5NE5/Screen+Shot+2021-08-17+at+2.37.13+PM.png</image:loc>
      <image:title>Higher Ground Consultancy (Copy) - Introducing Cultivate. The virtual community platform for building corporate culture, employee engagement and bottom line performance.</image:title>
      <image:caption>The Cultivate virtual platform ties together disparate geographies on all desktop, laptop and smart phone technologies creating a seamless, elegant and engaging community building experience. Utilizes the best in gamification science to make the entire experience fun and rewarding. Employees enjoy both personal and professional growth through daily practice. Built on a proven, behavioral personal growth, recognition-based model that is specifically designed to reinforce corporate vision, mission and values.</image:caption>
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      <image:title>Higher Ground Consultancy (Copy) - With more of the workforce working from home or remote locations, it has become extremely challenging to maintain engagement and foster a sense of community. Companies are being forced to think outside the box to maintain and grow employee engagement by fostering a more empathetic response to employee needs, being more flexible, increasing benefits and meaningful human communication, investing in employee development and RECOGNITION, and using technology to connect in a more meaningful way.</image:title>
      <image:caption>Cultivate checks all the boxes.</image:caption>
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      <image:title>Higher Ground Consultancy (Copy) - Why invest in Cultivate?</image:title>
      <image:caption>Research validates that highly-engaged employees who work in an atmosphere of trust and collaboration are more productive, increase sales, remain loyal to the company and deliver higher customer satisfaction.</image:caption>
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      <image:title>Higher Ground Consultancy (Copy) - Cultivate works.</image:title>
      <image:caption>Measuring results will always have a place in our organizations. However, results only tell us what has been achieved, not what will be achieved. But behavior does. Focussing on maintaining the right behavior is what will drive predictable, long-term performance. Enlightened corporate leadership understands that specific “up stream” behaviors influences performance in 3 ways—it either sustains it, accelerates it or hinders it. Over the past 7 years the Cultivate Employee Engagement platform has delivered positive results to countless thousands of employees and their companies including Toyota, LandCare, Thomson Reuters and the Irvine Company.</image:caption>
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      <image:title>Higher Ground Consultancy (Copy) - The Cultivate 30-day Challenge puts the “human” back into human relations. .</image:title>
      <image:caption>Building on cutting edge psychological models for behavioral change, the Cultivate platform emphasizes daily “small actions” to effectively achieve desired cultural shifts.   Research tells us that it takes a minimum of 21 days of consistent actions to shift behavior.  Cultivate’s 30-Day Challenges create a fun, collaborative environment where employees are empowered and rewarded for demonstrating behaviors that support the mission and values of the organization.   The high adoption rate of the platform is directly linked to the immersive nature of the tool the professional AND personal growth experienced by the participants.</image:caption>
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      <image:title>Higher Ground Consultancy (Copy) - The Cultivate virtual community dashboard. The Higher Ground Consultancy works within corporate organizations to discover, assess, align and activate values-driven culture. Of course, the most vital aspect of building culture is practicing culture on a daily basis. It’s one thing to profess our values but quite another to live them out within the organizational community. We have developed a powerful, scalable digital platform that virtually connects people throughout organizations via desktop and phone and encourages individuals to develop the cultural “muscles” necessary to support corporate vision, mission and values. Our Cultivate learning system invites individuals to take daily actions to support their organizations and grow values-based behavior. Their journeys are chronicled and shared with the broader community of their peers to create excitement and participation company wide. The program brings the principles of gamification and eduction together in the form of ongoing values “challenges” that creates healthy competition and makes traditional, often mundane, training fun and personally rewarding.</image:title>
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